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[DM Creation] DM optimization service based on behavioral data

[DM Creation] DM optimization service based on behavioral data

DM Creation: Personalized DM for Sales Increase, Cost Reduction, ROAS Improvement, and CRM Integration.

In DM Creation, we not only grasp the "target" but also analyze the "customer psychology" at the time of DM arrival, delivering highly effective promotions with "optimized" creatives tailored for each customer. We create high-quality DM that leads to customer acquisition and sales at the industry's lowest price, and you can entrust us with everything from understanding the current state of DM and identifying issues to thorough analysis and integration with CRM tools.

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The Yu-Mail might not be able to be shipped; be careful with the expression "letter."

The Yu-Mail might not be able to be shipped; be careful with the expression "letter."

What exactly is a "letter"? This column introduces points to pay particular attention to regarding direct mail.

Yu-mail is a service that allows for shipping at a lower cost than regular mail, but if it falls under "written correspondence," it cannot be accepted by the post office. In recent years, the review process for written correspondence in Yu-mail has become stricter, and it seems that there can be inconsistencies in approval based on the perspective of the postal staff conducting the review. I have heard that there have been issues where DM (direct mail) that could be sent via Yu-mail a few months ago was not approved despite having the same content. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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Check before printing direct mail! Is there a "sender address"?

Check before printing direct mail! Is there a "sender address"?

Do you have a sender's address? We will introduce the checks before printing direct mail in a column.

In recent years, the scrutiny of Japan Post regarding the confirmation of mail and the examination of advertising mail has become stricter. Amidst this, there have been instances where DM (direct mail) that was previously sent without issue is suddenly rejected for mailing due to certain reasons. These reasons are (1) "the sender's address is not provided" and (2) "the sender and the party dispatching the DM do not match." *For more detailed information, please refer to the related link. For further inquiries, feel free to contact us.*

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How to write a greeting that enhances the effectiveness of direct mail (DM)

How to write a greeting that enhances the effectiveness of direct mail (DM)

Introducing three key points for creating greeting messages in direct messages in a column.

The greeting in direct mail (DM) is often the next thing that is seen after the recipient's name and the sender. It plays an important role in attracting the customer's interest and encouraging them to read the DM. Here, we will explain the key points of the greeting in DM. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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